free beer

Genoa is hilly. The highways around here are incredible. They plunge through the geography, bridging and tunnelling, with hardly a patch of level ground anywhere. To my Irish eyes, accustomed to the flat bog plains of the midlands, the roads here fill me with a mixture of awe and horror. A truck carrying Chinese beer turned over on the route to work today, at a segment where the tortured curve of the road convulses. The boxes were spilled everywhere. I don't drink, but somehow stuff falling from the back of a truck triggers a deep acquisitive reflex. I wanted that beer. Of course we couldn't stop on the highway. I think more companies should have their products fall off the back of trucks on highways. The audience is huge, and it sure instills desire. Maybe if I got a blog to fall off a truck in front of Noémi she'd want to blog...